How do you track visits to your website or blog? If you are are using Google Analytics you might be familiar with the term Bounce Rate. But what is Bounce Rate?
The Bounce Rate is the percentage of visitors that hit a single-page and then bounce from your site. If you have 1000 visitors on your site and 200 visit other pages on your site besides the home page, your Bounce Rate would be 80 percent. That’s because 800 of those visitors hit just your home page and then bounced.
The lower the bounce rate the better you are doing at keeping visitors on your website. Which should help improve other site stats and keep readers coming back.
So how does one lower a sites bounce rate? That’s something I’ve been trying to master myself with some success. Below are some tips and tricks that I’ve learned over the years.
Write catchy headlines that will draw in your readers and get them to click and then read your post. You want to get them off your home page and reading the meat of your site.
Don’t Give Away The Farm
The home page shouldn’t have full articles or you risk the reader bouncing. Just give enough information to entice them to clicking on a post so they go further into your site. There are tons of WordPress themes set-up to display part of the article and then display a link to read more.
Find Reliable Hosting
Don’t give your visitors an excuse to leave by having a slow site. Look for reliable hosting and keep your site running at top speeds.
Plug-ins are a great tool to help keep your site bounce rate down. Related Posts will find and display a list of similar post. Think of it as walking your readers through your website.
Bring the right kind of people to your website with optimized pages. If you page is optimized for your subject matter the less chances a new visitor will bounce. Check out the All-In-One SEO Pack plugin and optimize your site. Remember to fine tune as you go since search engine rankings are always changing.
Please feel free to comment below or leave any suggestions you have.